Captions That Pull Your Customers To You
By Mimi AK, Mon Dec 5th

Are you tired of so and so? Do you continually waste time andmoney trying to so and so? Then try our amazing so and so! Weguarantee so and so or your money back. Plus if you purchase soand so now we will offer you so and so FREE! “I was continuouslywasting my money with products that didn't work for me. Butafter trying so and so I am amazed by so and so- J.Smith”. Areyou MARY SCOTT getting the results YOU want? Then become a soand so now and discover the secrets of so and so! You too canearn $9999 a week with this so and so program on so and so!

Any of the above 'so and so' catchphrases sound familiar to you?I have just listed 9 to 10 types of captions that will give yourad that extra uumph for luring your customers TO you! Thesecaptions are the key to making your ad/product act as a powerfulmagnet, giving it a strong pulling power that will help youradvertising work.

They are captions with the: 1. Problem solving style, 2. DirectTarget style, 3. Guarantee offer style, 4. Testimonial style, 5.Free and value-added offer style, 6. Personalised style, 7.Benefits offered style, or, 8. How-To style.

You can use the problem solving style by adding captions thatask readers questions and then giving them solutions. Askquestions that will generate the answers 'YES' from yourreaders, such as “Are you suffering from backaches?” and “Areyou tired of looking for someone who will rub your back foryou?” and then tell them how your product will solve theseproblems. This way, you can easily capture the attention of yourtarget market. It acts on the frustrations that the reader maybe experiencing at that time and proceeds to offer a solution tosolve it. This is a powerful approach to capture the attentionand interest of your prospects.

The direct target style is another effective way getting to yourprospects. Captions are specifically designed to target aparticular market. When using this style, specifically mentionwho you are directing the ad/product to. For example, if yourtarget market is small businesses, direct your caption likethis: “Small Business Owners, learn how to market your businessonline with step-by-step instructions”.

The guarantees offer style is perhaps the most frequently usedtool. Placing a guarantee offer, such as “Results in 30 days oryour money back guarantee!” with your product makes readers feelmore secure knowing that they can always get their investmentsback. Many readers resist purchasing something because of therisk of losing their money spent on a product that does not workfor them. People LOVE guarantees! This is a benefit that isattractive to them.

Speaking of risks, testimonials by your existing customers canbe a powerful tool in washing away the doubts that yourprospects

may have. Testimonials give a shot of credibility toyour product and they take away that hesitation in dealing withan unknown business. Testimonials are more compelling whencoming from celebrities, well-known people, and people admiredby your prospects.

Free, discounted and/or value-added products/services includedin your caption will give readers that extra incentive topurchase your product. This style attracts people because theycan see a saving and they will continue reading the rest of thead. Perfect for those of you having limited offers and sales.Tell your readers in no uncertain terms what's in it for THEM.For example, “Order within 10 days and we will also send you theso and so report valued at $49.95 for FREE!”, or, “Purchase 1000email addresses and get the next 1000 for half the price”.

You can also use yet another powerful way to get attention fromyour reader with the personalised style. Here, your caption usesyour target's name. This style is particularly effective withe-mail advertising and direct mailing. Place the person's namein the caption like so: “Jane Smith, Here's How You Can Turn A$25 Classified Into a $10,000 investment return”.

Readers will always look for WHAT'S IN IT FOR THEM. That is whythe benefits offered style is a strong tool for pulling yourcustomers TO you. Tell readers how THEY can benefit from yourproduct. For example, “Join our Affiliate Program for FREE ANDYou Will Discover the Secrets to Successful Online Marketing ANDEarn Income Just By Referring People to our Web Site”.

And then of course there's the how-to style. This type ofcaption speaks for itself. It is especially useful if yourproduct is one that teaches or offers knowledge of a particularfield. This method is powerful because most people are verycurious and want to learn all sorts of things… especially whenit involves moneymaking and establishing skills that areparticularly useful to them. An example of the how-to caption is“Discover How You Can Earn $500 or More While You Sleep WithLittle or No Investment.”

As an endnote, when designing your caption/headline, take yourtime and write down as many captions as possible and ask otherpeople for opinions and which works for them best. Choose acaption that is suitable to your target market and your productand test your ad with different captions to see which captiongets you the most pulling power. Use as many words as it takesto reach your target audience but be clear and straight to thepoint. Most importantly, design your caption to attract readers'interest by promising benefits. Remember… readers are drawn andaroused by What's In It For Them! Good Luck!

About the author:Mimi AK is the co-editor of the WebBizToolz ezine. Get your FREEsubscription now and learn about how you can use low cost onlinetools to build your web business.http://www.virtualbina.com/bin/ap.pl?wsmm